Research paper on marketing pdf

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.

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The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Enter your login details below. The Impact Factor measures the average number of citations received in a particular year by papers published in the journal during the two research paper on marketing pdf years.

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To calculate the five year Impact Factor, citations are counted in 2016 to the previous five years and divided by the source items published in the previous five years. SNIP measures contextual citation impact by weighting citations based on the total number of citations in a subject field. SJR is a prestige metric based on the idea that not all citations are the same. Publishing your article with us has many benefits, such as having access to a personal dashboard: citation and usage data on your publications in one place.

This free service is available to anyone who has published and whose publication is in Scopus. Hence, it welcomes contributions in various aspects of marketing. For non-native English speakers, the use of a copy-editor is strongly encouraged. We also provide many author benefits, such as free PDFs, a liberal copyright policy, special discounts on Elsevier publications and much more. What should be the dependent variable in marketing-related event studies?

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